Rough Draft

Dear Young students of America,

I am writing to you today that Teen’s and semi adults that see different styles in how to fit in with everybody, the peer pressure in doing something that you’re not sure of, and social media of how should we act, listen, observe from one to other people. A trend we all follow or once followed. I never allowed anyone to pressure me into something, nor a trend I follow. But Everything I do is from me liking what I see, do, hear, and try.

Born in ancient times, Hip Hop has evolved into a clean civilize trend. In fact journalist Patricia Hersch said “We are living in the gangsta generation” (649) meaning teens today wearing pants below their waste, shirts longer than your waist, hats on backwards and the language we use with profanity.  Nevertheless I semi agree on what Patricia said. I think is that if one person idolizes a gangsta trend and another person copies that trend. Either he/she wants to fit in, was born with the same trend, or is under peer pressure because of that person or persons. It is true how teens are going back to the trend that happened way back in time. The trend only occurs if a teen has friends that follow a Hip Hop trend and speaks in a profanity like language or see other people on the Internet or on a monitor. In fact I follow a lot of trends but it's my personal taste. I don't follow a trend because it's popular or is very extraordinaire.

Rushkoff discloses “five enormous companies are responsible for selling nearly all of youth culture, Rupert Murdoch’s News corp, Disney, Viacom, Universal Vivendi, and AOL/Time Warner.” (650) Companies that not only trend on young teens but adults as well. Rushkoff said “The documentary demonstrates how big corporations literally send spies to infiltrate young people’s social setting to gather intelligence on what they can induce these children to buy next.” (650). However the companies that produce their own branded clothing and/or music isn’t something a trend would take place. It’s more of a style of how they look in the clothing or how they like the sound of the music. In fact sending in spies that gather information of what teens will buy next isn’t the proper way to get an input of what a teen would buy next. A person interested in what to buy next is base off of what the person want. What they need it for. If this may be a gift for someone.

As for MTV, Rushkoff talks about how the MTV show is like a commercial that is promoting to the young teens. It’s like they are promoting something to sell to the young viewers. “In reality, the companies are creating new and lower and more shocking marketing campaigns, disguised as genuine expressions of youthful searching for identity and belonging, for the sole purpose of profiting financially from America’s children.” (Kupelian 650). However I think MTV has nothing to do with promoting to sell. MTV was once a full music with a video to match the song. Now MTV is just full of infomercials like any other TV shows with infomercial. MTV is just marketing the music for viewers to listen and/or purchase later on. MTV's goal is to build up more viewers at all cost.

Sincerely, 

Lexer M. Danganan