Killer Culture
Here’s a story of the future we see today in society. Teen’s and semi adults that see different styles in how to fit in with everybody, the peer pressure in doing something that you’re not sure of, and social media of how should we act, listen, observe from one to other people. A trend we all follow or once followed.
Born in ancient times, Hip Hop has evolved into a clean civilize trend. Journalist Patricia Hersch said “We are living in the gansta generation” (649) meaning teens today wearing pants below their waste, shirts longer than your waist, hats on backwards and the language we use with profanity. I semi agree on what she said. What I think is that if one person idolizes a gangsta trend and another person copies that trend. Either he/she wants to fit in, was born with the same trend, or is under peer pressure because of that person or persons. It is true how teens are going back to the trend that happened way back in time. The trend only occurs if a teen has friends that follow a Hip Hop trend and speaks in a profanity like language or see other people on the internet or on a monitor.
Rushkoff disloses “five enormous companies are responsible for selling nearly all of youth culture, Rupert Murdoch’s Newscorp, Disney, Viacom, Universal Vivendi, and AOL/Time Warner.” (650) Companies that not only trend on young teens but adults as well. Rushkoff said “The documentary demonstrates how big corporations literally send spies to infiltrate young people’s social setting to gather intelligence on what they can induce these children to buy next.” (650). These companies that produce their own branded clothing and/or music isn’t something a trend would take place. It’s more of a style of how they look in the clothing or how they like the sound of the music. Sending in spies that gather information of what teens will buy next isn’t the proper way to get an input of what a teen would buy next. A person interested in what to buy next is base off of what the person want. What they need it for. If this may be a gift for someone.
As for MTV, Rushkoff talks about how the MTV show is like a commercial that is promoting to the young teens. It’s like they are promoting something to sell to the young viewers. “In reality, the companies are creating new and lower and more shocking marketing campaigns, disguised as genuine expressions of youthful searching for identity and belonging, for the sole purpose of profiting financially from America’s children.” (Kupelian 650). I think MTV has nothing to do with promoting to sell. MTV was once a full music with a video to match the song. Now MTV is just full of infomercials like any other TV shows with infomercial. MTV is just marketing the music for viewers to listen and/or purchase later on.
In teens today, there will be peer pressure, there will be body piercings, and a trend will happen, people will follow what other people are doing. Society in teens today have evolved to what was a trend when kids wore a well suited pair of clothing with your shirt tucked in, pants up to your waist, hair comb back and played Golf, Frisbee, and Tennis. Not a lot of teens agree with a clean look, others rebel and wore leather jacks, smoke, drag race, bet, and fight. All that has changed a bit on clothing and those stereotypes of being call a square or greasers. Now teens want to party and have fun. Some fights due happen but it’s just for entertainment or showing who’s better. Overall, teens will explore on what they like and don’t. They will make mistakes and they will ascend in society from others who just want to have fun. Companies have nothing to do with America’s culture, they just want to make a profit regardless what a lot of people think. (Example the Tabaco Company) they don’t think it will kill people or harm them, they just want your money to buy their products.
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